American readers of a certain age will remember the old TV commercial for Grey Poupon, a Dijon mustard now made by food-biz megalith, Kraft. (“So fine, it’s even made with white wine.” Fancy that!) In it, one chauffeured Rolls Royce pulls alongside another. The well dressed man in one leans out and asks the impeccable man in the other, “Pardon me, but would you happen to have any Grey Poupon?” The original ad aired in the 1980s.
Fast forward to 2013, when all things vintage — and faux vintage — are in style, from the new-to-retro Fiat 500 to Banana Republic’s “Mad Men” apparel collection. And Kraft and its agency CP+B have seized the day, back-filling the original with clever CG and new footage that tells the story of what happened after the first encounter, Bond-style.